Google’s 2020 Update Makes Content Creation Even More Important

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Google changes make responsive design a priority

Google, the world's leading search engine, is making changes to how it displays search results that will have a "significant impact" on sites not built to work responsively on mobile devices. With immediate effect from 21st April, site which are mobile-friendly will be give priority in search results on mobile. Google says: "“This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”

The need for speed in SEO

As expected, Google has announced that site speed - how quickly a site responds to a request - has become a factor in where your site appears in the search engine's results. Google is aiming to reward sites that offer a better user experience,…
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Conversion, Conversion, Conversion – the 3 rules of SEO

How do you measure the success of your Search Engine Optimisation (SEO) campaign? It's a question we're often asked, and one which our clients often have their own answer for. For some, all they want to know is where they appear in Google.…

Don’t be the first loser in SEO

There's an old sporting saying (probably by an Australian!) that coming second makes you the first loser. In the race to the top of the search engines, though, this isn't always the case - in fact SEO is one of those areas where it really is…

Google cans Local Listing spam

Google appears to have taken on board complaints from business and ethical SEOers alike about the blatant spamming of its Local Listing facility. While Google has been pretty tough on cracking down on black-hat SEO techniques like keyword stuffing…