Why results-driven matters

At Tickbox we define ourselves by the results we deliver for clients. A great example of what we mean by “results-driven” can be seen in our work to create a business-focussed web marketing project for a local authority in the South West.

The local authority in question has just had its Organisation Inspection report for 2009 – the Government’s performance audit for local authorities.

Facing challenging times, the council’s report was heavily critical of performance for the year, giving the lowest possible ratings in almost all areas – Managing Finances, Managing Resources and Governing the Business.

The one area where it received praise was for Managing Performance – and the web marketing project we helped create for them was singled out as an important reason for this.

The report stated: “supporting people and businesses through the recession is one of the Council’s goals and it does well at this. Its new website contains useful local information, promotes business events and shows commercial properties which are available to rent.”

It is gratifying to see our work with the council in helping them support business has been recognised – and the council’s willingness to engage in business support through the web, backed by a coherent strategy, is delivering benefits not just for the council but most importantly for the businesses it supports.

Results-driven means that when we work with a client we establish measurable goals and then drive their web strategy to meet those goals. In this case, we’re delighted to see those results measured, and approved, by rigorous third-party inspection.